Where writing and relationships make sweet, sweet lurve

Hi, I’m Elly Klein, The Relationship Writer – writer and dating coach. You know what excites me more than puppies, cheesecake and boarding a flight to New York combined? Blending my professional writing expertise with my passion for dating and relationships to help people find love online, starting with a professionally written dating profile. I’m also the author of a humorous relationship advice book. And I blog about dating and relationships with a mix of personal stories and no-nonsense advice.

I’m my own online dating success story. After experiencing almost every online dating high and low over 11 years, 2 countries (Australia and the USA) and 7 online dating sites, I finally met my partner, David, at age 38 in Sydney in January 2016. We’re currently living together with plans to marry in 2019, so stay tuned! You might be interested to know David worked just as hard (if not harder) at online dating before he met me. He went on an online dating rampage in 2015 in an effort to find someone he could spend his life with. Good thing he didn’t give up at the end of the calendar year because he only had to wait another 3 weeks until I came along. This pic was taken on New Year’s Eve 2017 at a Playboy Mansion party. He was Hef. I was a bunny. As you can see, we have no fun together (ha!).

An Americanized Australian

I’m originally from Sydney, Australia, but have lived and worked in Canada (Vancouver, Whitehorse and Whistler) and, more recently, the USA (New York).

I’m currently based in Sydney. But as my last three boyfriends were American, half my friends are American, and most of my clients are American, I’m somewhat of an Americanized Australian. So, don’t let the accent or time difference fool you. If you’re American or Canadian, I’m totally on your wavelength.

How I Can Help You

There’s nothing more fulfilling than helping people find love online with my unique blend of professional writing skills and online dating experience. It’s my superpower. It’s my raison de’tre. It’s why I get up in the morning (well, that and because I need to pee).

My services include a professionally written dating profile, weekly coaching calls and follow-up emails for three to six months, and a copy of my definitive guide, Beyond the Profile: 14 Steps to Finding Love Online. I offer my clients a simple, practical and effective approach to online dating, which takes them from the dating site to a loving relationship.

I’m not a therapist, and I don’t pretend to be. I’m not going to dig into your childhood or psychology. I’m going to arm you with skills. I’m going to crack the whip on your progress. And I’m going to keep you moving forward.

My Qualifications

The only downside to being The Relationship Writer is answering the question, ‘What do you do?’ Oh, if only it were as simple as ‘I’m a lawyer’, ‘I’m a doctor’ or ‘I’m a French Bulldog breeder’. (I love Frenchies!)

Since there’s no Bachelor of Dating and Relationships with a minor in Professional Writing, people tend to be curious as to what makes me qualified to do this work. If you’re curious too, please bear with me as I toot my own horn (toot, toot)…


I’ve been a professional copywriter since 2001. I hold a Bachelor of Communication (Advertising/Marketing) and topped the auspicious Australasian Writers and Art Directors Association course known as AWARD School. (Just quietly, this is ‘kind of a big deal’ in the advertising industry.) I worked in award-winning advertising agencies writing print, outdoor, radio, TV and online campaigns for such clients as Virgin and Nestle before going freelance.


I’m the author of the humorous relationship advice book, Men Are Like a Box of Chocolates, which received a ton of media coverage, including being selected as one of 20 Australian products to be gifted to Ellen DeGeneres for Christmas. The book uses chocolate as a metaphor for men (because they’re both delicious!) and puts a positive spin on searching for Mr Right.

Online Dating Profile Writer

There’s nothing more fulfilling than being able to combine my professional copywriting expertise with my vast online dating experience and success to help people find love online. I could be sitting in a top advertising agency on a huge salary writing ads for cars, junk food and alcohol. Or I could be doing this. Um, this!

Dating Coach

After experiencing almost every online dating high and low over 11 years, 2 countries (Australia and the USA) and 7 online dating sites, I’m my own online dating success story – I finally met my partner, David, at age 38. I’m a 2015 graduate of Love U – a comprehensive 6-month dating and relationship course by veteran dating coach, Evan Marc Katz. And I have a lifelong passion for dating and relationships, having learned from countless articles, books, videos, podcasts and live events over almost 30 years.

If you only do ONE THING while you’re here…

Subscribe to my email list.

Here’s why…

Firstly, you’ll receive my exclusive article: 7 Online Dating Mistakes I Made Before I Found ‘The One’ plus other surprise goodies. Secondly, I’ll supply you with regular FREE dating advice and inspiration. Finally, I won’t clog your inbox. You’ll hear from me about once a week. And if, by chance, you don’t enjoy being on my email list, no worries. Simply unsubscribe. But let’s focus on the ‘subscribe’ part for now! Scroll up or down and enter your BEST email address.

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